Search results for "media management"
showing 10 items of 21 documents
Patterns of structural and sequential ambidexterity in cross-border media management
2019
ABSTRACT Organisational ambidexterity – the ability of a company to successfully link exploitation and exploration – is a fruitful approach for cross-border management. It is a crucial concept for media companies that, because of the dual (cultural and economic) character of their products, need to reconcile strategies of mere expansion with local customisation when engaging across borders. Drawing on semi-structured interviews with international media managers, this article captures patterns of ambidextrous strategising and organising in cross-border media activities. The article focuses on digitisation, which has altered the opportunities for balancing exploration and exploitation in inte…
Tourism and terrorism: conflicts and commonalities
2012
Purpose – The purpose of this paper is to explore why tourists continue to visit troubled and often violent nations, even when there is perceived risk. Tourism and terrorism reflect very different philosophies, but there are also some disturbing commonalities. Both need modern technology to be effective, both rely heavily on media management and both require the manipulation of perceptions and attitudes.Design/methodology/approach – The paper uses historical evidence to examine the rise and fall in world travel and tourism demand related to acts of terrorism.Findings – The paper observes that the Caribbean experienced a 13.5 percent decline in US visitors after the 9/11 terrorist attack in …
Analyzing the strategies used in media discourse management
2015
Digital economy is based on digital revolution and information management that gave rise to the new media image in the era of globalization. Media and media discourse management is a completely new concept for establishing innovative relations between manufacturer and consumer. The subject of interest of the present article is the analysis of the existing strategies in media discourse management. The introduction concerns the etymological meanings of the notion of discourse and its application. The main objective of the study is to reveal the capacity of media discourse management in expanding the consumers’ cognitive resources and maintaining stable information links in everyday life. The …
Beyond the surface of media disruption: digital technology boosting new business logics, professional practices and entrepreneurial identities
2019
Digital disruption has recently been one of the main focal points of media management scholars. Digitalisation is regarded as the main driver of change that results in enormous managerial and organ...
Towards farm-level health management of offshore wind farms for maintenance improvements
2015
This paper studies a conceptual architecture for health management of offshore wind farms. To this aim, various necessary enablers of a health management sys- tem are presented to improve reliability and availability while optimizing maintenance costs. The main focus lies on improving existing condition monitoring systems based on concepts of condition-based maintenance and relia- bility centered maintenance. A brief review of the rel- evant state-of-the-art is presented and gaps to be filled towards realization of such health management system are discussed.
Book Review: General Politics: Hollywood and the CIA: Cinema, Defence, and Subversion
2014
Social Media Marketing and Value Co-Creation
2017
Nowadays social media and brand communities provide virtual places where the consumers can publicize their opinions about products and services and play an active role as marketers, advertisers, value creators through electronic word-of-mouth. Since most of the times these dynamics flow out of business control, in order to pursue firms' objectives, managers and marketers operating in many sectors look at the web social community with growing interest. The present chapter presents a system-wide analysis of the links and feedback mechanisms between the different aspects of value co-creation through social media marketing and brand communities. For the purpose, it is proposed a qualitative mod…
Identifying paths to audience success of media products: the media decision-makers’ perspective
2017
Research on media success factors is a fragmented field. Definitions, measures, and methods vary, and findings are often inconsistent. In an attempt to fill this perceived research gap, we distilled generic success factors of media products from the literature. Guided by theory and empirical findings, these factors were aggregated to complex concepts, building blocks of success that we further investigated in an exploratory qualitative study. We found that the building blocks are applicable to all types of media, independent of seriality and content types of media products. Subsequently the research question of this article is: Which building blocks of success are most important for media p…
2019
ABSTRACTOrganisational ambidexterity – the ability of a company to successfully link exploitation and exploration – is a fruitful approach for cross-border management. It is a crucial concept for m...